Save the Earth! Pee in the shower!

 In one of the stranger save-the-Earth campaigns, a Brazilian environmental group asked people to save water by peeing in the shower -- a move that could save 1,000 gallons of water annually, or so the group claimed in public service announcements.


Sometimes the best way to get people fired up about a cause—be it environmental, political, or anything else—is to get them angry. But instead of trying to piss citizens off, a Brazilian environmental group is trying to get the country’s residents to, well, urinate in the shower.
The group says that if a single household flushed the toilet just one fewer times a day, it would save a whopping 1,157 gallons of water each year. The organization has even come out with a video (see below) touting the idea. Urine is sterile, so peeing in the shower is harmless (except if someone has a disease that can be transmitted through their pee, such as hepatitis).
The AP reports:

The spot features cartoon drawings of people from all walks of life – a trapeze artist, a basketball player, even an alien – urinating in the shower.
Narrated by children’s voices, the ad ends with: “Pee in the shower! Save the Atlantic rainforest!”

 Here's the video:



Woah, wtf?